Editorial Mission, Team, and Best Practices

Our Editorial Mission

The Rollins School of Public Health’s team of writers, editors, and content creators is unified in our goal to present fact-based public health content that informs, inspires, and corrects misinformation. We are guided by our strong passion for science and public health. Our team produces stories that highlight Rollins' research, advance public health knowledge, and spark conversation. We deliver content with accuracy, integrity, innovation, humility, and heart.  

 

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Editorial Guidelines

Follow the Emory Editorial Style Guide. Otherwise, default to AP Style.  

Commonly Referenced Style Rules  

Do not use a period in academic degrees. Use commas on either side within a sentence. Only use one degree after a person’s name and limit to either PhD or MD (whichever is most applicable to the content of the story).  

  • Example: “The survival rate can be very poor, as it is often diagnosed at a late stage since there is no screening for early detection,” says Joellen M. Schildkraut, PhD, professor of epidemiology, who is nationally recognized for her ovarian cancer research, and is a member of the Cancer Prevention and Control Research Program at Winship Cancer Institute of Emory University.

Use serial commas.

  • Example: The students, faculty, and staff 

Add spaces before and after ellipses.  

  • Example: They were not sure where to begin ... so they started at the beginning.  

Use em dashes with no spaces in all instances.

  • Example: Additionally, family history can be a big clue—if they have early onset cancer or breast cancer in their family.

Use the full name on first mention. Use the last name only in subsequent mentions. Do not use a person’s title or degree with their last name (i.e. Dr. Stephen Patrick). List only last name (Patrick). 

 

Spell out one through nine. Use numerals for 10 and greater.

Capitalize job titles when they directly precede a person’s name; otherwise for all other job titles, type name first, followed by comma with their title in lower case. For people with multiple job titles, just use the one most applicable to the story.  

  • Example 1: “In some areas, such as Georgia, that difference is even greater,” says Lauren McCullough, PhD, associate professor of epidemiology, whose research group is currently working on 18 active breast cancer-related projects.
  • Example 2: In this episode, Emory President Gregory L. Fenves talks with Young about his multifaceted career and the life-changing power of museums.

Our Top Writing Tips

  • Write in plain language.
  • Use short sentences, simpler vocabulary words, and avoid jargon and alphabet soup (public health loves acronyms!).
  • Lead with the most important information. People skim articles. Make sure they don’t miss your main message by burying it.
  • Use an active voice.
  • Review your content before you publish it. You can use AI to help you, but you should always include a human reader. Read for content, grammar, facts, and flow.
  • Always verify your facts through authoritative sources (researchers, vetted news and academic sites, etc.).
  • Attribute everything.
  • Do not use negative sentence constructions.  
  • Write with heart. When you can pull in a story or give your writing a human element, you have a better chance of connecting with readers. 

How We Use Artificial Intelligence in Our Work 

The Rollins editorial team uses artificial intelligence (AI) to:  

  • Transcribe interviews with researchers
  • Brainstorm
  • Revise content  
  • Optimize content for SEO and marketing purposes
  • Conduct preliminary copyediting  
  • Create illustrations

All writing, fact checking, final editing, and content decisions are made by humans. AI-generated illustrations are used as a last resort. In instances where AI is used to generate illustrations, it is cited next to the image.  

View Emory University’s communication guidelines for AI usage.