Practical Science Communications Skills

• Health care professionals 

• Academics 

• Nonprofit and government health and science professionals 

• Freelancers and consultants 

• All level of science and health communicators and writers  

• Health care consultants  

• Human resource professionals navigating science and health topics in today’s world 

• and more 

The public demand and critical need for accurate, understandable science and health communication is greater now than ever before. An epidemic of misinformation and disinformation has contributed to distrust in science and led to public harm. This two-day workshop will give you the skills you need right now to educate and inform the media, lawmakers, and the general public about pressing science and health topics with accuracy, efficacy, and confidence.    

Whether you are new to science communication or already work as a science or health communicator, this workshop will meet you where you are to equip you with: 

• Writing best practices for science communication 

• Training and practice for working with the media 

• Navigating misinformation 

• Getting started or upping your podcasting game 

• Applying science communication skills to real-world scenarios 

By the end of the workshop, participants will be able to: 

• Apply writing fundamentals your work, including applying proper structure and grammar, and articulating science into plain language, using storytelling techniques and active voice.   
• Speak confidently to the public and the media—articulating your findings, identifying a spokesperson, finding your narrative or your voice, identifying your audience.  
• Develop science communication products that increase accessibility and interpretability of health information.  
• Combat misinformation through thoughtful communication strategies.   
• Use plain language for prespring preparing science and health content, including writing press releases and op-eds. 
• Write an op-ed that is timely, accurate, and grounded in research.   
• Understand how to develop and launch a science- or health-focused podcast. 
• Identify prospective audiences for targeted messaging.  
• Communicate effectively with stakeholders.